Evaluating an opportunity and planning before launching a business is typically referred to as which term?

Evaluating an opportunity and planning before launching a business is typically referred to as which term?

• A. Self assessment
• B. Aptitude
• C. Feasibility study
• D. Risk

Answer: (C)

Assessing whether a business idea is workable before putting time and money into it is the key here. That’s what a feasibility study does: it systematically checks if there’s real demand, whether the idea can be delivered with the right resources, and if it can be financially viable. It considers market potential, competitive landscape, required technology or operations, costs, revenue projections, and regulatory or other barriers. The goal is to decide whether to proceed, adjust the concept, or abandon it, and to outline the steps needed if you move forward. This differs from self assessment (looking at your personal skills and fit), aptitude (natural ability), or risk (uncertainty or exposure to loss) because those terms describe personal traits or generic uncertainty, not the structured pre-launch evaluation of an opportunity and its planning.

Assessing whether a business idea is workable before putting time and money into it is the key here. That’s what a feasibility study does: it systematically checks if there’s real demand, whether the idea can be delivered with the right resources, and if it can be financially viable. It considers market potential, competitive landscape, required technology or operations, costs, revenue projections, and regulatory or other barriers. The goal is to decide whether to proceed, adjust the concept, or abandon it, and to outline the steps needed if you move forward.

This differs from self assessment (looking at your personal skills and fit), aptitude (natural ability), or risk (uncertainty or exposure to loss) because those terms describe personal traits or generic uncertainty, not the structured pre-launch evaluation of an opportunity and its planning.