Which activity is designed to stimulate quick purchases by offering temporary incentives?

Which activity is designed to stimulate quick purchases by offering temporary incentives?

• A. Sales promotion
• B. Public relations
• C. Personal selling
• D. Publicity

Answer: (A)

The main idea is how to drive immediate buying with time-limited offers. Sales promotions are short-term activities that provide temporary incentives—like discounts, coupons, buy-one-get-one free deals, or limited-time pricing—to spur customers to act quickly. Because the incentives are only available for a short window, shoppers feel a sense of urgency to purchase now, which boosts immediate sales and can help move inventory. Public relations focuses on shaping a favorable image and building relationships, not on driving quick purchases through deals. Personal selling involves direct interaction to persuade a specific customer, which can influence buying decisions but isn’t defined by temporary incentives. Publicity is about generating attention through media coverage, which increases awareness rather than providing time-limited incentives to prompt immediate purchases. So the activity designed to stimulate quick purchases by offering temporary incentives is sales promotions.

The main idea is how to drive immediate buying with time-limited offers. Sales promotions are short-term activities that provide temporary incentives—like discounts, coupons, buy-one-get-one free deals, or limited-time pricing—to spur customers to act quickly. Because the incentives are only available for a short window, shoppers feel a sense of urgency to purchase now, which boosts immediate sales and can help move inventory.

Public relations focuses on shaping a favorable image and building relationships, not on driving quick purchases through deals. Personal selling involves direct interaction to persuade a specific customer, which can influence buying decisions but isn’t defined by temporary incentives. Publicity is about generating attention through media coverage, which increases awareness rather than providing time-limited incentives to prompt immediate purchases.

So the activity designed to stimulate quick purchases by offering temporary incentives is sales promotions.