Which stage emphasizes recognizing opportunities and assessing feasibility of ideas?

Which stage emphasizes recognizing opportunities and assessing feasibility of ideas?

• A. Discovery
• B. Concept Development
• C. Resourcing
• D. Actualization

Answer: (A)

Discovery centers on finding new opportunities and testing whether they could be viable. In this stage you scan the market, identify real problems or unmet needs, and ask whether an idea could address them in a way customers would pay for. The feasibility part covers whether the concept could be technically possible, financially viable, and scalable given costs, competition, and other constraints. This early assessment helps decide whether to move forward. Concept development then refines the opportunity into a concrete product or service concept; resourcing focuses on obtaining funding and resources; actualization is about building, launching, and growing the venture.

Discovery centers on finding new opportunities and testing whether they could be viable. In this stage you scan the market, identify real problems or unmet needs, and ask whether an idea could address them in a way customers would pay for. The feasibility part covers whether the concept could be technically possible, financially viable, and scalable given costs, competition, and other constraints. This early assessment helps decide whether to move forward. Concept development then refines the opportunity into a concrete product or service concept; resourcing focuses on obtaining funding and resources; actualization is about building, launching, and growing the venture.