Which term refers to an evaluation of your strengths and weaknesses?

Which term refers to an evaluation of your strengths and weaknesses?

• A. Market analysis
• B. Self-assessment
• C. SWOT analysis
• D. Benchmarking

Answer: (B)

Self-assessment is the process of evaluating your own abilities, strengths, and areas for improvement. It helps you become aware of what you do well and where you need growth, guiding your personal development and what steps to take next. For example, you might find you’re strong at problem-solving and collaboration but could improve time management, which then informs what training or practice you pursue. Market analysis looks outward at the market—customer needs, competitors, size, and trends—so it’s about the external landscape rather than the person. SWOT analysis examines internal strengths and weaknesses alongside external opportunities and threats for a business or project; it’s a broader strategic tool that can be applied to a person but is usually used for organizations. Benchmarking compares your performance against others or against standards to identify gaps and adopt best practices, not an inward look at your personal capabilities.

Self-assessment is the process of evaluating your own abilities, strengths, and areas for improvement. It helps you become aware of what you do well and where you need growth, guiding your personal development and what steps to take next. For example, you might find you’re strong at problem-solving and collaboration but could improve time management, which then informs what training or practice you pursue.

Market analysis looks outward at the market—customer needs, competitors, size, and trends—so it’s about the external landscape rather than the person. SWOT analysis examines internal strengths and weaknesses alongside external opportunities and threats for a business or project; it’s a broader strategic tool that can be applied to a person but is usually used for organizations. Benchmarking compares your performance against others or against standards to identify gaps and adopt best practices, not an inward look at your personal capabilities.