Which term refers to the exclusive right to use a brand name or logo in commerce?

Which term refers to the exclusive right to use a brand name or logo in commerce?

• A. Copyright
• B. Trademark
• C. Franchise
• D. Dividend

Answer: (B)

The main concept is protecting brand identity in commerce. A trademark covers the exclusive right to use a brand name, logo, or other identifier in connection with goods or services. Registering a trademark gives the owner the sole right to use that mark in the specified market, helping prevent customer confusion and allowing legal action against imitators. Copyright protects creative works like books, art, or software, not brand identifiers. A franchise is about licensing a business model and brand usage to operate under another company’s system, while a dividend is a distribution of profits to shareholders.

The main concept is protecting brand identity in commerce. A trademark covers the exclusive right to use a brand name, logo, or other identifier in connection with goods or services. Registering a trademark gives the owner the sole right to use that mark in the specified market, helping prevent customer confusion and allowing legal action against imitators. Copyright protects creative works like books, art, or software, not brand identifiers. A franchise is about licensing a business model and brand usage to operate under another company’s system, while a dividend is a distribution of profits to shareholders.